Pinterest And Shopify For E-commerce Success!
Earlier this week Kyle and I sat down to discuss Pinterest and Shopify and how they can be used together for e-commerce success. This is a follow up to our previous blog article, How Shopify Site Owners Are Getting Massive Traffic From Pinterest. Here's the video and a minute-by-minute overview as well. (Note: the video player has a volume control button in the bottom right corner - click it "on" to hear the audio).
2:00 Updated Pinterest Facts For January 2018
3:04 Pinterest Users Using It As A Wishlist
3:45 93% of Active Pinners use Pinterest to plan purchases
7:45: How Pinterest fits into current marketing strategies for 2018
8:35: Pinterest Compared To Facebook - considering the time invested
9:35: How much referral traffic does Pinterest send to websites? (big number)
11:22: How Pinterest is uniquely different than other social sites, content half-life.
13:20: How long will your activities on social media benefit you?
13:47: Why is Pinterest so good at sending referral traffic? (social actions)
17:03: How to find people who are crushing it on Pinterest to learn form them
17:56: How Pinterest can improve your eBay auction views
19:01: How Pinterest became the fastest growing website in history
21:25: Understanding the power of the majority female audience on Pinterest
23:25: The common mistakes e-commerce sellers make on Pinterest
24:25: Can you get huge results from Pinterest without even setting up a Pinterest account? (Yes!)
25:10: How websites are set up well for Pinterest (or not)
25:48: The four factors the Pinterest Algorithm looks for to determine if they'll show your pin broadly or not.
27:20: The main ingredients of an e-commerce site that is successful on Pinterest
28:12: How to make your blog Pinterest friendly
29:31: Why does Amazon require a white background on the main image?
31:50: How to structure your Pinterest Pinboards for e-commerce success
34:20: Exploring the effectiveness of Promoted Pins (Advertising on Pinterest)
35:52: The magical part of Promoted Pins Advertising
37:10: The Leda Art Supply Promoted Pin results
38:00: How to use Pinterest for social contests to magnify outcomes
39:30: Pinterest and Shopify for e-commerce baby steps to get started
[note, you can also see pins to your website using this link pinterest.com/source/insertyourURL.com] Example: https://www.pinterest.com/source/winningonshopify.com/
41:25 Social Contest Blueprints Relaunch coming up
47: Learn more about the Inner Circle group coaching here.
Thanks for considering how best to use Pinterest for your e-commerce efforts and listening to our perspective on it.
We truly wish you all the very best in your online selling efforts,
Jason & Kyle
PS. I'm honored to be Udemy's #1 Most Popular E-commerce instructor. Check out all our available courses here.
PPs. Be sure to check out our paperback and kindle books too!